get to know the people behind your publication

How did you get here?

Monday, 20 July 2009 07:47 by Michelle
I've had a lot of wishes, hopes and dreams throughout my life but it amazes me how not only big decisions, but also seemingly insignificant things have brought me to where I am today. I sometimes wonder if I would be as happy as I am now if I had ended up somewhere else. My parents divorced... [More]
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You're on the Internet!!

Monday, 6 July 2009 06:33 by Michelle
You may not have a website, but did you know your business is still on the Internet? Do a search for your company name and you'll find it listed on websites like www.Yelp.com, www.SuperPages.com, www.MerchantCircle.com, and others. These websites include basic information such as ad... [More]
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Spice Up Your "About Us" Page!

Thursday, 2 July 2009 04:40 by Amanda
When I qualify stores for subscriptions to New Age Retailer, I visit A LOT of websites.  Often times the first place I look is the "About Us" page. On this page I usually find a couple-paragraph description of when the store first opened, where they're located, and som... [More]
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Made You Look! Installment 1

Friday, 26 June 2009 05:05 by Stephanie
In the Production Department here at CPI, we see a lot of ads. They’re spilling out of inboxes, piling up at the printer, maxing out the server’s capacity…   As we process submitted ads and design others for placement in our magazines, they become a source of... [More]
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Save Money in Any Economy

Tuesday, 23 June 2009 11:03 by Michelle
  In my 16-plus years working in accounting I've learned some valuable ways to save a lot of money. Here's my advice to business owners: Don't assume that because you've always done something the same way that it is the most efficient and cost-effective way! 1. Rene... [More]
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